Mention the phrases corporate communication or corporate video in a conversation and people switch off, fall alseep, or even actually decide to do some work – anything they can think of to avoid having to watch. The head of corporate communications from a major high stree bank recently told me that they had decided to use less video to communicate with staff because the staff weren’t watching.
So what’s the really simple answer to succesful employee engagement – make business communications more like factual television, which has to play to a large an audience as possible without excluding, patronising, or discriminating – Info-tainment is the trendy description. A business communication can be entertaining and fun while also educating or informing.
Successfiul television employs simple language and avoids jargon. So relax – give your corporate identity a rest, and talk to staff like you’d talk to your friend or neighbour. Entertain them, engage them on different levels – dare I even say have fun!!
Crucially, talk to them in a language that they understand. Here are examples of a good and a bad communication.
business video producer