How to create valuable marketing content from a corporate event

We recently attended the Romax Technology Global Forum in Darmstadt, Germany with a brief to capture useful content that could be used for marketing purposes.

Many organisations make the decision to film all the content from a conference so that they can share it afterwards with those who couldn’t make it.  I have done some filming like this in the past and have learned that NOBODY EVER WATCHES THESE VIDEOS!!  As with making the decision to watch any video content online, people want to watch short, sharp videos that either entertain them, inform them or educate them – They are rarely prepared to sit through 30 – 45 minutes of ‘death by powerpoint’.  The exception to this is where the viewer can gain CET or CPD points (continual training or development) that are demanded by their professional body.

So when Romax came to New Edge asking us to record the conference for them I shared my views and suggested that while filming the whole event was a waste of time, there could be a unique opportunity to capture content that would be incredibly useful to them in the future.  The event delegates were Romax customers from all over the world who wanted to see how others are using Romax technology and discuss developments in the industry – here was a great opportunity for me to interview some of these customers and get them to share their Romax story; the why and what and the how. This is content that the marketing department can re-purpose and  use for months to come.

Of course, we also captured an overview of the event on film and created this highlight video – a great showcase for Romax to share with both present and future clients.



One Response to “How to create valuable marketing content from a corporate event”

  1. Janet

    Heya i am for the first time here. I came across this board and I find It really useful & it helped me out
    much. I hope to give something back and help others like you
    helped me.


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