Posts Categorized: Uncategorized

YouTube success for a retired craftsman proves that you can advertise your products with zero budget

Youtube marketing does work

Is it really possible to increase your marketing visibility and potential sales using YouTube – and without spending any money?  Just over a year ago my Dad, an 84 year old retired craftsman, came to me having designed and crafted a candy cart for a wedding hire company to use  to display sweets and gifts.  Having successfully… Read more »

Video Production for Crowdfunding – How do you engage investors?

In preparation for a presentation at Oxford University Isis Innovation I spent some time recently viewing videos on crowdfunding sites such as Kickstarter, Seedrs, Crowdcube and Indiegogo. As the presentation was aimed at UK start-ups and new tech companies I limited my search to UK companies looking for investment who had posted a video. Overall the… Read more »

How to attract more customers to your exhibition stand

The CEO of Phase Vision was synical about using video to promote the company’s 3D white light optical inspection and measuring equipment. Persuaded by his marketing team to make one film with New Edge business video productions as a trial, he talks here about how he is totally converted to video and has since commissioned… Read more »

Why more decision-making executives are waking up to business video?

Quite simply, more decision-making executives (c-suite) are waking up to business video because we (business video producers) are making life easier for executives by distilling key messages and information into a carefully crafted few minutes. Instead of having to wade through lengthy documents or numerous pages of a website they can watch a short video that… Read more »