Posts Categorized: No 7

Business video is changing … let your clients speak for you

Don’t get caught in the trap of creating a video so that you and your colleagues can pat each other on the back and say ‘don’t we look good, aren’t we great’ Instead you should be thinking about your customers issues and needs that will be solved or improved by using your product or service…. Read more »

Video Testimonials are hugely effective as a marketing tool

Two recent projects completed by New Edge have demonstrated to me,once again, what a powerful tool the video testimonial is. Continuing our close ties with the optical industry we were approached by No7 , the UK’s largest independent contact lens producer. We had worked for the UK Commercial Director, Maxine Green when she was marketing… Read more »