Posts Categorized: new edge

YouTube success for a retired craftsman proves that you can advertise your products with zero budget

Youtube marketing does work

Is it really possible to increase your marketing visibility and potential sales using YouTube – and without spending any money?  Just over a year ago my Dad, an 84 year old retired craftsman, came to me having designed and crafted a candy cart for a wedding hire company to use  to display sweets and gifts.  Having successfully… Read more »

The best Chsristmas Ads for 2013

Just in case you are still hungry for more Xmas joy, here’s a link to all this years Christmas Ads – interesting to see the different styles that agencies have gone for: http://www.campaignlive.co.uk/go/christmasads  Which one is your favourite?

A simple and cost effective way for every business to use video

{EAV:912ca7b292fbd558} My advice to every business, large or small is have at least one video on a dedicated business YouTube channel – if you don’t you could be missing out on views and visits via the worlds 2nd largest search engine. Use the same key words as you use to optimise your website and your… Read more »

Presenting to Camera – video tutorials

To many people the idea of presenting to a camera is extremely daunting.  It doesn’t have to be. I believe that you should appear on camera as you do in reality – the real, natural you.  The first mistake most people make is to assume that because there is a camera looking at them, they… Read more »

Business video is changing … let your clients speak for you

Don’t get caught in the trap of creating a video so that you and your colleagues can pat each other on the back and say ‘don’t we look good, aren’t we great’ Instead you should be thinking about your customers issues and needs that will be solved or improved by using your product or service…. Read more »

Webcam Wizardry 2 – lights, camera, action

Number 2 from a series of 8 video tutorials called Webcam Wizardry. In this film business video expert Richard Flewitt speaks about setting up your equipment to look and sound good when using a webcam to create video messages. See the rest of the series on my YouTube channel

Why Clear Communication equals Improved Staff Motivation

I hesitate to use the ‘R’ word, but it’s clear that the economic climate could be better.  When things are bleak economically we naturally look at costs we can reduce, and for many organisations internal communications are seen as a ‘nice to have’, so they are reduced or cut to a bare minimum.  I would… Read more »

Online video marketing is growing exponentially – so what’s the appeal for business?

Business Video works as a vehicle to attract an audience for the very same reason that all good video communications work – because it moves and it talks. Video catches the eye on a static page. It grabs the attention – even if it’s inappropriate or a load of rubbish!   How many times have… Read more »