Posts Categorized: marketing

Is this the most effective way to promote the strengths of your company?

Much of my time at the moment is spent not with my clients, but with my client’s clients! Business leaders and marketeers are realising that one of the most powerful ways to promote your brand and products is to ask your clients to do it for you.  The real benefit of producing content like this is that… Read more »

How to create valuable marketing content from a corporate event

We recently attended the Romax Technology Global Forum in Darmstadt, Germany with a brief to capture useful content that could be used for marketing purposes. Many organisations make the decision to film all the content from a conference so that they can share it afterwards with those who couldn’t make it.  I have done some filming… Read more »

Presenting to Camera – video tutorials

To many people the idea of presenting to a camera is extremely daunting.  It doesn’t have to be. I believe that you should appear on camera as you do in reality – the real, natural you.  The first mistake most people make is to assume that because there is a camera looking at them, they… Read more »

Webcam Wizardry 2 – lights, camera, action

Number 2 from a series of 8 video tutorials called Webcam Wizardry. In this film business video expert Richard Flewitt speaks about setting up your equipment to look and sound good when using a webcam to create video messages. See the rest of the series on my YouTube channel

Webcam Wizardry; helping you make the most of your webcam

This is the introduction to a series of short video tutorials that will help you make the most of your webcam. Whether for video messaging, video emails or video blogging, the advice from Business Video Expert Richard Flewitt will help you to look good, and make sure your viewers want to watch and listen. Richard… Read more »

Business Communications need to attract ALL potential clients?

Effective communications are the backbone of any successful business. Whether we’re sellinginforming, promoting or educating we all have to communicate to survive – so why do so many businesses get it wrong? English was never my strong point at school, but during my relatively short business career I’ve listened carefully and learned from the wealth… Read more »

Online video marketing is growing exponentially – so what’s the appeal for business?

Business Video works as a vehicle to attract an audience for the very same reason that all good video communications work – because it moves and it talks. Video catches the eye on a static page. It grabs the attention – even if it’s inappropriate or a load of rubbish!   How many times have… Read more »

Video Testimonials are hugely effective as a marketing tool

Two recent projects completed by New Edge have demonstrated to me,once again, what a powerful tool the video testimonial is. Continuing our close ties with the optical industry we were approached by No7 , the UK’s largest independent contact lens producer. We had worked for the UK Commercial Director, Maxine Green when she was marketing… Read more »