Posts Categorized: corporate communication

Is this the most effective way to promote the strengths of your company?

Much of my time at the moment is spent not with my clients, but with my client’s clients! Business leaders and marketeers are realising that one of the most powerful ways to promote your brand and products is to ask your clients to do it for you.  The real benefit of producing content like this is that… Read more »

Business video is changing … let your clients speak for you

Don’t get caught in the trap of creating a video so that you and your colleagues can pat each other on the back and say ‘don’t we look good, aren’t we great’ Instead you should be thinking about your customers issues and needs that will be solved or improved by using your product or service…. Read more »

Why Clear Communication equals Improved Staff Motivation

I hesitate to use the ‘R’ word, but it’s clear that the economic climate could be better.  When things are bleak economically we naturally look at costs we can reduce, and for many organisations internal communications are seen as a ‘nice to have’, so they are reduced or cut to a bare minimum.  I would… Read more »

Business Communications need to attract ALL potential clients?

Effective communications are the backbone of any successful business. Whether we’re sellinginforming, promoting or educating we all have to communicate to survive – so why do so many businesses get it wrong? English was never my strong point at school, but during my relatively short business career I’ve listened carefully and learned from the wealth… Read more »

Why should corporate communications be a ‘turn-off’

Mention the phrases corporate communication or corporate video in a conversation and people switch off, fall alseep, or even actually decide to do some work – anything they can think of to avoid having to watch.  The head of corporate communications from a major high stree bank recently told me that they had decided to use less… Read more »