Posts Categorized: business

YouTube success for a retired craftsman proves that you can advertise your products with zero budget

Youtube marketing does work

Is it really possible to increase your marketing visibility and potential sales using YouTube – and without spending any money?  Just over a year ago my Dad, an 84 year old retired craftsman, came to me having designed and crafted a candy cart for a wedding hire company to use  to display sweets and gifts.  Having successfully… Read more »

Is this the most effective way to promote the strengths of your company?

Much of my time at the moment is spent not with my clients, but with my client’s clients! Business leaders and marketeers are realising that one of the most powerful ways to promote your brand and products is to ask your clients to do it for you.  The real benefit of producing content like this is that… Read more »

Video Production for Crowdfunding – How do you engage investors?

In preparation for a presentation at Oxford University Isis Innovation I spent some time recently viewing videos on crowdfunding sites such as Kickstarter, Seedrs, Crowdcube and Indiegogo. As the presentation was aimed at UK start-ups and new tech companies I limited my search to UK companies looking for investment who had posted a video. Overall the… Read more »