Posts Categorized: business communications

YouTube success for a retired craftsman proves that you can advertise your products with zero budget

Youtube marketing does work

Is it really possible to increase your marketing visibility and potential sales using YouTube – and without spending any money?  Just over a year ago my Dad, an 84 year old retired craftsman, came to me having designed and crafted a candy cart for a wedding hire company to use  to display sweets and gifts.  Having successfully… Read more »

Is this the most effective way to promote the strengths of your company?

Much of my time at the moment is spent not with my clients, but with my client’s clients! Business leaders and marketeers are realising that one of the most powerful ways to promote your brand and products is to ask your clients to do it for you.  The real benefit of producing content like this is that… Read more »

Video case study provides win, win for both Office Depot and 121 Systems

This is a perfect example of how your recognisable branded clients can help you to promote your business with a video case study. The video tells the story of why, what and how Office Depot continue to work closely with 121 Systems to enhance the service they give to their customers. It’s a win, win… Read more »

K.I.S.S

With any business communication, whether to staff or to clients, we have to be aware that time is money – so people do not want to spend a long time reading paragraphs and pages of information, or trawling through a long complicated video. In a business video your message has to be clear and concise… Read more »

Presenting to Camera – video tutorials

To many people the idea of presenting to a camera is extremely daunting.  It doesn’t have to be. I believe that you should appear on camera as you do in reality – the real, natural you.  The first mistake most people make is to assume that because there is a camera looking at them, they… Read more »

Business video is changing … let your clients speak for you

Don’t get caught in the trap of creating a video so that you and your colleagues can pat each other on the back and say ‘don’t we look good, aren’t we great’ Instead you should be thinking about your customers issues and needs that will be solved or improved by using your product or service…. Read more »

Webcam Wizardry 2 – lights, camera, action

Number 2 from a series of 8 video tutorials called Webcam Wizardry. In this film business video expert Richard Flewitt speaks about setting up your equipment to look and sound good when using a webcam to create video messages. See the rest of the series on my YouTube channel

Why Clear Communication equals Improved Staff Motivation

I hesitate to use the ‘R’ word, but it’s clear that the economic climate could be better.  When things are bleak economically we naturally look at costs we can reduce, and for many organisations internal communications are seen as a ‘nice to have’, so they are reduced or cut to a bare minimum.  I would… Read more »

Business Communications need to attract ALL potential clients?

Effective communications are the backbone of any successful business. Whether we’re sellinginforming, promoting or educating we all have to communicate to survive – so why do so many businesses get it wrong? English was never my strong point at school, but during my relatively short business career I’ve listened carefully and learned from the wealth… Read more »