Posts By: Richard Flewitt

Video Testimonials are hugely effective as a marketing tool

Two recent projects completed by New Edge have demonstrated to me,once again, what a powerful tool the video testimonial is. Continuing our close ties with the optical industry we were approached by No7 , the UK’s largest independent contact lens producer. We had worked for the UK Commercial Director, Maxine Green when she was marketing… Read more »

Why should corporate communications be a ‘turn-off’

Mention the¬†phrases corporate¬†communication or corporate video in a conversation and people switch off, fall alseep, or even actually decide to do some work – anything they can think of to avoid having to watch.¬† The head of corporate communications from a major high stree bank recently told me that they had decided to use less… Read more »